Concepedia

Comparative Audience Analysis

Comparative Audience Analysis is a systematic methodological framework within cross-cultural communication research that identifies, contrasts, and interprets differences and similarities in audience characteristics, expectations, and responses across distinct cultural contexts to inform culturally adaptive messaging strategies.

10

Publications

541

Citations

15

Authors

8

Institutions

Publications per year

2017–2026

3

Parents

Publications

10

Cultural Differences in Message Strategies: A Comparison between American and Japanese TV Commercials

Carolyn A. Lin · Journal of Advertising Research · 1993 · 167 citations

, , +15

Audiences are Inherently Cross-Media: Audience Studies and the Cross-Media Challenge

Christian Kim Schrøder · 2011 · 91 citations

, , +14

A qualitative analysis of cross-cultural new media research: SNS use in Asia and the West

Seong Eun Cho, Han Woo Park · Quality & Quantity · 2012 · 81 citations

, , +12

Cultural Proximity and Audience Behavior: The Role of Language in Patterns of Polarization and Multicultural Fluency

Thomas B. Ksiazek, James G. Webster · Journal of Broadcasting & Electronic Media · 2008 · 77 citations

, , +17

Understanding Variation in Audience Engagement and Response: An Application of the Composite Model to Receptions of<i>Avatar</i>(2009)

Carolyn Michelle, Charles H. Davis, Florin Vladica · The Communication Review · 2012 · 28 citations

, , +17

1–5 of 10

Authors

15

  1. CK
    Christian Kim Schrøder

    1 publications · 91 citations

    1

    h-index

  2. FV
    Florin Vladica

    Toronto Metropolitan University, Canada

    1 publications · 28 citations

    1

    h-index

  3. CM
    Carolyn Michelle

    University of Waikato, New Zealand

    1 publications · 28 citations

    1

    h-index

  4. RT
    Ramendra Thakur

    University of Louisiana at Lafayette, United States

    1 publications · 23 citations

    1

    h-index

  5. CA
    Carolyn A. Lin

    University of Connecticut, United States

    1 publications · 167 citations

    1

    h-index

1–5 of 15

Institutions

8

  1. Universidad de Deusto

    Bilbao, Spain

    1 h-index

    2 publications

    32 citations

  2. Indiana University

    Bloomington, United States

    1 h-index

    1 publications

    77 citations

  3. Bowling Green State University

    Bowling Green, United States

    1 h-index

    1 publications

    22 citations

  4. University of Waikato

    Hamilton, New Zealand

    1 h-index

    1 publications

    28 citations

  5. Toronto Metropolitan University

    Toronto, Canada

    1 h-index

    2 publications

    56 citations

  6. Gulf University for Science & Technology

    Kuwait City, Kuwait

    1 h-index

    1 publications

    23 citations

  7. University of Louisiana at Lafayette

    Lafayette, United States

    1 h-index

    1 publications

    23 citations

  8. Yeungnam University

    Daegu, South Korea

    1 h-index

    2 publications

    162 citations

1–8 of 8

Venues

  1. Journal of Broadcasting & Electronic Media

    1 publications · 77 citations

    1

    h-index

  2. Minerva Access (University of Melbourne)

    Repository · 1 publications · 15 citations

    1

    h-index

  3. Journal of Advertising Research

    JAR · 1 publications · 167 citations

    1

    h-index

  4. The Communication Review

    1 publications · 28 citations

    1

    h-index

  5. Industrial Marketing Management

    1 publications · 23 citations

    1

    h-index

1–5