Channel Margin Management is a strategic framework within channel sales management that governs the allocation and optimization of profit margins across distribution intermediaries to balance channel partner incentives with overall profitability and pricing integrity.
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Abel P. Jeuland, Steven M. Shugan · Marketing Science · 1983 · 1.1K citations
Abel P. Jeuland, Steven M. Shugan · Marketing Science · 2008 · 151 citations
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- Agriecobis Journal of Agricultural Socioeconomics and Business
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- US Army Corps of Engineers: Engineer Research and Development Center (Knowledge Core)
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