Concepedia

Channel Coverage Strategy

A "Channel Coverage Strategy" is a formal framework within channel control that specifies the systematic approach for determining the extent and intensity of market reach through selected distribution channels to achieve optimal customer access and resource efficiency.

2

Publications

55

Citations

3

Authors

3

Institutions

Publications per year

2017–2026

0

Parents

Publications

2

1–2 of 2

Authors

3

  1. BR
    Barrie R. Nault

    University of Calgary, Canada

    1 publications · 23 citations

    1

    h-index

  2. SC
    Sungchul Choi

    University of Northern British Columbia, Canada

    1 publications · 32 citations

    1

    h-index

  3. ZC
    Zhuo Cheng

    Hong Kong Polytechnic University, Hong Kong SAR China

    1 publications · 23 citations

    1

    h-index

1–3 of 3

Institutions

3

  1. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    23 citations

  2. Rutgers, The State University of New Jersey

    New Brunswick, United States

    1 h-index

    1 publications

    32 citations

  3. University of Calgary

    Calgary, Canada

    1 h-index

    1 publications

    23 citations

1–3 of 3

Venues

  1. Journal of Interactive Marketing

    JIM · 1 publications · 32 citations

    1

    h-index

  2. Information Technology and Management

    1 publications · 23 citations

    1

    h-index

1–2