Concepedia

Candidate Market Selection

Candidate Market Selection is a methodological process in market definition that identifies and evaluates plausible sets of substitutable goods or services for further analysis, distinguished by its systematic assessment of demand-side, supply-side, and competitive interaction evidence to delimit the boundaries of a relevant market.

11

Publications

423

Citations

22

Authors

12

Institutions

Publications per year

2017–2026

0

Parents

Publications

11

Cluster Analysis in Test Market Selection

Paul E. Green, Ronald E. Frank, Patrick J. Robinson · Management Science · 1967 · 132 citations

, , +9

Understanding the Applicability and Economic Viability of Refracturing Horizontal Wells in Unconventional Plays

Garrett Lindsay, Don White, Grant Miller et al. · SPE Hydraulic Fracturing Technology Conference · 2016 · 61 citations

, , +15

The economic value portfolio matrix: A target market selection tool for destination marketing organizations

Gyehee Lee, Alastair M. Morrison, Joseph T. O’Leary · Tourism Management · 2005 · 53 citations

, , +16

Target Market Selection and Marketing Strategy: The Colorado Downhill Skiing Industry

Richard R. Perdue · Journal of Travel Research · 1996 · 51 citations

, , +11

Selecting Target Markets-A Key to Effective Marketing

John L. Crompton · Journal of Park and Recreation Administration · 1983 · 37 citations

, , +12

1–5 of 11

Authors

22

  1. DW
    Don White

    Geological Survey of Canada, Canada

    1 publications · 61 citations

    1

    h-index

  2. GM
    Grant Miller

    Schlumberger (British Virgin Islands), British Virgin Islands

    1 publications · 61 citations

    1

    h-index

  3. LP
    Linda Plotnick

    New Jersey Institute of Technology, United States

    1 publications · 18 citations

    1

    h-index

  4. PE
    Paul E. Green

    University of Pennsylvania, United States

    1 publications · 132 citations

    1

    h-index

  5. MM
    Maria M. Plummer

    New Jersey Institute of Technology, United States

    1 publications · 18 citations

    1

    h-index

1–5 of 22

Institutions

12

  1. University of Lethbridge

    Lethbridge, Canada

    1 h-index

    2 publications

    58 citations

  2. Schlumberger (British Virgin Islands)

    Road Town, British Virgin Islands

    1 h-index

    5 publications

    305 citations

  3. Jacksonville State University

    Jacksonville, United States

    1 h-index

    1 publications

    18 citations

  4. Texas A&M University

    College Station, United States

    1 h-index

    1 publications

    53 citations

  5. California University of Pennsylvania

    California, United States

    1 h-index

    2 publications

    264 citations

  6. Keimyung University

    Daegu, South Korea

    1 h-index

    1 publications

    53 citations

  7. Nova Southeastern University

    Fort Lauderdale, United States

    1 h-index

    1 publications

    10 citations

  8. State Street (United States)

    Boston, United States

    1 h-index

    1 publications

    53 citations

1–8 of 12

Venues

  1. Journal of Park and Recreation Administration

    JPRA · 1 publications · 37 citations

    1

    h-index

  2. Business Strategy Review

    1 publications · 11 citations

    1

    h-index

  3. Journal of Marketing Analytics

    1 publications · 10 citations

    1

    h-index

  4. Management Science

    1 publications · 132 citations

    1

    h-index

  5. Tourism Management

    1 publications · 53 citations

    1

    h-index

1–5