Bundle Optimization

Bundle Optimization is a computational framework within cross-selling analytics and web performance optimization that systematically determines the optimal composition and presentation of product bundles to maximize conversion rates and revenue while minimizing user interaction costs.

79

Publications

4.8K

Citations

211

Authors

135

Institutions

Publications per year

2017–2026

17

Authors

211

  1. CS
    Claudia Sagastizábal

    Instituto Nacional de Matemática Pura e Aplicada, Brazil

    4 publications · 209 citations

    4

    h-index

  2. MM
    Marko M. Mäkelä

    University of Turku, Finland

    3 publications · 358 citations

    3

    h-index

  3. MV
    M. V. Solodov

    Instituto Nacional de Matemática Pura e Aplicada, Brazil

    2 publications · 117 citations

    2

    h-index

  4. JF
    Juan‐Carlos Ferrer

    Pontificia Universidad Católica de Chile, Chile

    2 publications · 100 citations

    2

    h-index

  5. GZ
    Guofeng Zhang

    Zhejiang University, China

    2 publications · 293 citations

    2

    h-index

1–5 of 211

Venues

  1. SIAM Journal on Optimization

    4 publications · 568 citations

    4

    h-index

  2. International Journal of Production Economics

    3 publications · 96 citations

    3

    h-index

  3. European Journal of Operational Research

    3 publications · 54 citations

    3

    h-index

  4. Marketing Science

    2 publications · 150 citations

    2

    h-index

  5. Mathematical Programming

    2 publications · 519 citations

    2

    h-index

1–5