Broad Market Definition is a market delineation approach that belongs to the class of market definition methodologies and is distinguished by its inclusion of a wide range of substitutable products or services based on demand-side, supply-side, or strategic interdependence criteria to capture the full scope of competitive constraints in a given industry.
8
Publications
513
Citations
25
Authors
5
Institutions
Publications per year
2017–2026
1
Parents
Publications
8
How Broad Should the Marketing Concept Be?
Johan Arndt · Journal of Marketing · 1978 · 123 citations
Lu Wang, Erica A. Voss, James Weaver et al. · Pharmacoepidemiology and Drug Safety · 2019 · 53 citations · Full text
How Broad Should the Marketing Concept Be?
Johan Arndt · Journal of Marketing · 1978 · 52 citations
Why Do Some Countries Innovate More than Others?
Henry Ergas · SSRN Electronic Journal · 1984 · 45 citations · Full text
1–5 of 8
Authors
25
- JA
2
h-index
- LW
1
h-index
- PL
1
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- JA
1
h-index
- LH
1
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1–5 of 25
Institutions
5
The University of Melbourne
Melbourne, Australia
1 h-index
2 publications
36 citations
Johnson & Johnson (United States)
New Brunswick, United States
1 h-index
1 publications
53 citations
University of Missouri–St. Louis
St Louis, United States
1 h-index
1 publications
52 citations
Griffith University
Brisbane, Australia
1 h-index
1 publications
18 citations
Janssen (United States)
Hopewell, United States
1 h-index
14 publications
742 citations
1–5 of 5
Venues
- Journal of Marketing
JM · 2 publications · 175 citations
2
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- PLoS ONE
1 publications · 18 citations
1
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- International Journal of Market Research
1 publications · 10 citations
1
h-index
- Competition and Regulation in Network Industries
1 publications · 12 citations
1
h-index
- SSRN Electronic Journal
Repository · 1 publications · 45 citations
1
h-index
1–5