Benchmarking Customer Needs

Benchmarking Customer Needs is a systematic methodology within the field of customer intelligence that identifies, measures, and compares key customer requirements against industry standards or best practices to evaluate competitive positioning and guide strategic service or product development.

12

Publications

643

Citations

37

Authors

24

Institutions

Publications per year

2017–2026

3

Authors

37

  1. JH
    Jiming Hao

    Tsinghua University, China

    1 publications · 56 citations

    1

    h-index

  2. GN
    Geoffrey N. Soutar

    The University of Western Australia, Australia

    1 publications · 28 citations

    1

    h-index

  3. KM
    K. Max Zhang

    Cornell University, United States

    1 publications · 56 citations

    1

    h-index

  4. KL
    Kristin L. Wood

    Singapore University of Technology and Design, Singapore

    1 publications · 103 citations

    1

    h-index

  5. RG
    Rui Gu

    Columbia University, United States

    1 publications · 156 citations

    1

    h-index

1–5 of 37

Venues

  1. Information Systems Journal

    ISJ · 1 publications · 65 citations

    1

    h-index

  2. Environmental Science & Technology

    1 publications · 56 citations

    1

    h-index

  3. Quality Engineering

    1 publications · 70 citations

    1

    h-index

  4. Business Process Management Journal

    BPMJ · 1 publications · 12 citations

    1

    h-index

  5. Benchmarking An International Journal

    1 publications · 33 citations

    1

    h-index

1–5