Concepedia

Bait And Switch

Bait and Switch is a deceptive marketing practice in which an attractive offer is used to lure consumers with the intent of substituting it with a less desirable or more expensive alternative upon engagement, thereby distinguishing it from legitimate promotional strategies through its reliance on intentional misrepresentation and consumer manipulation.

16

Publications

1K

Citations

25

Authors

16

Institutions

Publications per year

2017–2026

5

Variants

Bait-and-switch

Parents

Publications

16

Abandoning the concept of renewable energy

Atte Harjanne, Janne M. Korhonen · Energy Policy · 2018 · 249 citations

, , +11

Bait and Switch

Edward P. Lazear · Journal of Political Economy · 1995 · 131 citations

, , +12

Bait and switch: the (futile) pursuit of the American dream

Choice Reviews Online · 2006 · 122 citations

, , +7

Cloak and dagger

David Y. Wang, Stefan Savage, Geoffrey M. Voelker · 2011 · 95 citations

, , +15

A Bait-and-Switch Model of Corporate Social Responsibility

Patrick Haack, Dirk Martignoni, Dennis Schoeneborn · Academy of Management Review · 2020 · 73 citations · Full text

, , +11

1–5 of 16

Authors

25

  1. JD
    James D. Hess

    University of Houston, United States

    2 publications · 76 citations

    2

    h-index

  2. AH
    Atte Harjanne

    Finnish Meteorological Institute, Finland

    2 publications · 278 citations

    2

    h-index

  3. JM
    Janne M. Korhonen

    Aalto University, Finland

    2 publications · 278 citations

    2

    h-index

  4. EG
    Eitan Gerstner

    University of California, Davis, United States

    2 publications · 76 citations

    2

    h-index

  5. CF
    Carl F. Mela

    Duke University, United States

    2 publications · 48 citations

    2

    h-index

1–5 of 25

Institutions

16

  1. Aalto University

    Espoo, Finland

    2 h-index

    2 publications

    278 citations

  2. Finnish Meteorological Institute

    Helsinki, Finland

    2 h-index

    2 publications

    278 citations

  3. University of Notre Dame

    Notre Dame, United States

    2 h-index

    6 publications

    144 citations

  4. Leuphana University of Lüneburg

    Lüneburg, Germany

    1 h-index

    1 publications

    73 citations

  5. Virginia Tech

    Blacksburg, United States

    1 h-index

    1 publications

    26 citations

  6. University of Washington

    Seattle, United States

    1 h-index

    5 publications

    90 citations

  7. North Carolina State University

    Raleigh, United States

    1 h-index

    2 publications

    124 citations

  8. Stony Brook University

    Stony Brook, United States

    1 h-index

    1 publications

    11 citations

1–8 of 16

Venues

  1. Marketing Science

    4 publications · 124 citations

    4

    h-index

  2. Journal of Political Economy

    JPE · 1 publications · 131 citations

    1

    h-index

  3. Journal of Public Economics

    1 publications · 34 citations

    1

    h-index

  4. Contemporary Sociology A Journal of Reviews

    1 publications · 11 citations

    1

    h-index

  5. Academy of Management Review

    AMR · 1 publications · 73 citations

    1

    h-index

1–5