Audience-specific Timing
Audience-Specific Timing is a communication timing strategy that systematically aligns the scheduling and delivery of messages with the temporal preferences, availability, and contextual circumstances of a defined audience segment to optimize engagement and information reception.
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Rufael Mekuria, Pablo César, Dick C. A. Bulterman · 2012 · 29 citations
Retaining the primetime television audience
Bryony Jardine, Jenni Romaniuk, John Dawes et al. · European Journal of Marketing · 2016 · 22 citations
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EJM · 1 publications · 22 citations
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