Concepedia

Audience Size Estimation

Audience Size Estimation is a methodological framework within audience measurement that quantifies the total number of individuals exposed to a media content or platform by distinguishing actual engagement from potential reach through statistical modeling and observational data.

36

Publications

2.3K

Citations

69

Authors

49

Institutions

Publications per year

2017–2026

6

Parents

Publications

36

Quantifying the invisible audience in social networks

Michael S. Bernstein, Eytan Bakshy, Moira Burke et al. · 2013 · 358 citations

, , +17

OUTCOME UNCERTAINTY AND THE COUCH POTATO AUDIENCE

David Forrest, Robert Simmons, Babatunde Buraimo · Scottish Journal of Political Economy · 2005 · 258 citations

, , +11

The Home Advantage

Barry Schwartz, Stephen F. Barsky · Social Forces · 1977 · 240 citations

, , +9

The Home Advantage

Barry Schwartz, Stephen F. Barsky · Social Forces · 1977 · 161 citations

, , +9

PULSE: An Adaptive, Incentive-Based, Unstructured P2P Live Streaming System

Fabio Pianese, Diego Perino, Joaquın Keller et al. · IEEE Transactions on Multimedia · 2007 · 120 citations

, , +16

1–5 of 36

Authors

69

  1. PJ
    Peter J. Danaher

    University of Auckland, New Zealand

    4 publications · 76 citations

    4

    h-index

  2. JS
    Joshua S. White

    Clarkson University, United States

    2 publications · 151 citations

    2

    h-index

  3. KC
    Kenneth C. Wilbur

    University of California San Diego, United States

    2 publications · 71 citations

    2

    h-index

  4. BB
    Babatunde Buraimo

    Lancaster University, United Kingdom

    2 publications · 293 citations

    2

    h-index

  5. SF
    Stephen F. Barsky

    Temple University, United States

    2 publications · 401 citations

    2

    h-index

1–5 of 69

Institutions

49

  1. University of Waikato

    Hamilton, New Zealand

    2 h-index

    2 publications

    51 citations

  2. Clarkson University

    Potsdam, United States

    2 h-index

    9 publications

    688 citations

  3. Pennsylvania State University

    State College, United States

    2 h-index

    2 publications

    30 citations

  4. University of Chicago

    Chicago, United States

    2 h-index

    2 publications

    401 citations

  5. Temple University

    Philadelphia, United States

    2 h-index

    2 publications

    401 citations

  6. University of Warwick

    Coventry, United Kingdom

    1 h-index

    1 publications

    10 citations

  7. University of Illinois Urbana-Champaign

    Urbana, United States

    1 h-index

    2 publications

    42 citations

  8. Universitat de Barcelona

    Barcelona, Spain

    1 h-index

    2 publications

    44 citations

1–8 of 49

Venues

  1. Journal of Marketing Research

    4 publications · 76 citations

    4

    h-index

  2. Journal of Sports Economics

    JSE · 2 publications · 89 citations

    2

    h-index

  3. Social Forces

    SF · 2 publications · 401 citations

    2

    h-index

  4. Marketing Science

    1 publications · 101 citations

    1

    h-index

  5. European Journal of Operational Research

    1 publications · 35 citations

    1

    h-index

1–5