Concepedia

Audience Addressability

Audience Addressability is a theoretical construct in television audience studies that denotes the capacity of broadcasters to identify, segment, and deliver content or advertisements to specific viewer groups based on demographic, behavioral, or technological data, thereby enabling precise audience targeting within mass media environments.

3

Publications

447

Citations

5

Authors

1

Institutions

Publications per year

2017–2026

1

Parents

Publications

3

1–3 of 3

Authors

5

  1. RC
    Robert C. Blattberg

    University of Chicago, United States

    1 publications · 425 citations

    1

    h-index

  2. SS
    Steven S. Wildman

    Michigan State University, United States

    1 publications · 10 citations

    1

    h-index

  3. CR
    Charles R. Taylor

    Villanova University, United States

    1 publications · 12 citations

    1

    h-index

  4. JD
    John Deighton

    Harvard University, United States

    1 publications · 425 citations

    1

    h-index

  5. EK
    Eun-mee Kim

    1 publications · 10 citations

    1

    h-index

1–5 of 5

Institutions

1

  1. Villanova University

    Radnor, United States

    1 h-index

    1 publications

    12 citations

1–1 of 1

Venues

  1. Journal of Media Economics

    1 publications · 10 citations

    1

    h-index

  2. International Journal of Advertising

    IJA · 1 publications · 12 citations

    1

    h-index

1–2