Concepedia

Auction-based Advertising

Auction-Based Advertising is a monetization mechanism within digital platform ecosystems wherein advertising space is allocated to advertisers through competitive bidding processes that dynamically determine the price and placement of ads based on real-time demand and valuation.

109

Publications

5.6K

Citations

263

Authors

118

Institutions

Publications per year

2017–2026

37

Variants

Ad AuctionsAdvertising Auctions

Parents

Publications

109

Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords

Michael Ostrovsky, Michael Schwarz, Benjamin Edelman · SSRN Electronic Journal · 2005 · 348 citations · Full text

, , +16

Truthful auctions for pricing search keywords

Gagan Aggarwal, Ashish Goel, Rajeev Motwani · 2006 · 331 citations

, , +17

Optimal real-time bidding for display advertising

Weinan Zhang, Shuai Yuan, Jun Wang · 2014 · 301 citations

, , +17

The Race for Sponsored Links: Bidding Patterns for Search Advertising

Zsolt Katona, Miklós Sárváry · Marketing Science · 2009 · 200 citations

, , +17

Privad: Practical Privacy in Online Advertising

2011 · 195 citations

, , +15

1–5 of 109

Authors

263

  1. JF
    Jon Feldman

    Google (United States), United States

    6 publications · 469 citations

    6

    h-index

  2. SM
    S. Muthukrishnan

    Rutgers, The State University of New Jersey, United States

    6 publications · 469 citations

    6

    h-index

  3. VM
    Vahab Mirrokni

    Google (United States), United States

    6 publications · 347 citations

    6

    h-index

  4. JW
    Jun Wang

    University College London, United Kingdom

    5 publications · 499 citations

    5

    h-index

  5. SB
    Santiago Balseiro

    Columbia University, United States

    5 publications · 243 citations

    5

    h-index

1–5 of 263

Institutions

118

  1. Google (United States)

    Mountain View, United States

    12 h-index

    34 publications

    2.6K citations

  2. Yahoo (United States)

    Sunnyvale, United States

    11 h-index

    31 publications

    2K citations

  3. Columbia University

    New York, United States

    11 h-index

    17 publications

    610 citations

  4. Duke University

    Durham, United States

    8 h-index

    13 publications

    546 citations

  5. Stanford University

    Stanford, United States

    6 h-index

    10 publications

    1.1K citations

  6. Carnegie Mellon University

    Pittsburgh, United States

    5 h-index

    6 publications

    146 citations

  7. University College London

    London, United Kingdom

    5 h-index

    12 publications

    1.3K citations

  8. The University of Texas at Austin

    Austin, United States

    4 h-index

    6 publications

    126 citations

1–8 of 118

Venues

  1. SSRN Electronic Journal

    Repository · 7 publications · 421 citations

    7

    h-index

  2. Marketing Science

    4 publications · 393 citations

    5

    h-index

  3. Management Science

    5 publications · 402 citations

    5

    h-index

  4. ArXiv.org

    Repository · 2 publications · 32 citations

    2

    h-index

  5. IEEE Access

    2 publications · 36 citations

    2

    h-index

1–5