Attitude Inoculation

Attitude Inoculation is a psychological strategy that belongs to the class of preventive persuasion techniques, distinguished by its method of exposing individuals to weakened forms of counterattitudinal messages in order to build resistance to subsequent persuasive influences through cognitive fortification.

19

Publications

1.3K

Citations

45

Authors

32

Institutions

Publications per year

2017–2026

4

Authors

45

  1. MP
    Michael Pfau

    University of Oklahoma, United States

    4 publications · 197 citations

    4

    h-index

  2. KA
    Kimberly A. Parker

    University of Kentucky, United States

    3 publications · 162 citations

    3

    h-index

  3. BI
    Bobi Ivanov

    University of Kentucky, United States

    3 publications · 162 citations

    3

    h-index

  4. JA
    John A. Banas

    University of Oklahoma, United States

    2 publications · 174 citations

    2

    h-index

  5. TN
    Thomas Nygren

    Uppsala University, Sweden

    2 publications · 214 citations

    2

    h-index

1–5 of 45

Venues

  1. Journal of Marketing Research

    2 publications · 105 citations

    2

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  2. Communication Quarterly

    CQ · 1 publications · 33 citations

    1

    h-index

  3. Communication Research

    CR · 1 publications · 43 citations

    1

    h-index

  4. Health Communication

    1 publications · 141 citations

    1

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  5. 1

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1–5