Alertness Theory

Alertness Theory is a theoretical framework within the opportunity discovery literature that posits entrepreneurial opportunities are identified through an individual’s heightened perceptual awareness and cognitive readiness to recognize gaps in market equilibria without deliberate search or asymmetric information.

149

Publications

12.7K

Citations

336

Authors

208

Institutions

Publications per year

2017–2026

48

Authors

336

  1. JT
    Jintong Tang

    Saint Louis University, United States

    10 publications · 1.7K citations

    10

    h-index

  2. LW
    Lowell W. Busenitz

    University of Oklahoma, United States

    3 publications · 1.3K citations

    3

    h-index

  3. DW
    Daniel W. Smothergill

    Syracuse University, United States

    3 publications · 64 citations

    3

    h-index

  4. TÅ
    Torbjörn Åkerstedt

    Karolinska Institutet, Sweden

    3 publications · 357 citations

    3

    h-index

  5. RA
    Robert A. Baron

    Rensselaer Polytechnic Institute, United States

    3 publications · 777 citations

    3

    h-index

1–5 of 336

Venues

  1. Journal of Small Business Management

    JSBM · 7 publications · 540 citations

    7

    h-index

  2. 5

    h-index

  3. Journal of Business Research

    JBR · 4 publications · 254 citations

    4

    h-index

  4. SSRN Electronic Journal

    Repository · 4 publications · 231 citations

    4

    h-index

  5. International Entrepreneurship and Management Journal

    IEMJ · 4 publications · 282 citations

    4

    h-index

1–5