Concepedia

Ad Network Strategy

Ad Network Strategy is a methodological framework within media buying that systematically governs the selection, integration, and optimization of digital advertising networks to achieve targeted audience reach, cost efficiency, and campaign performance objectives.

13

Publications

293

Citations

49

Authors

30

Institutions

Publications per year

2017–2026

6

Parents

Publications

13

ViceROI

Vacha Dave, Saikat Guha, Yin Zhang · 2013 · 59 citations

, , +6

Commodifying kids: Branded identities and the selling of adspace on kids' networks

Elizabeth Hall Preston, Cindy L. White · Communication Quarterly · 2004 · 32 citations

, , +13

A network equilibrium framework for Internet advertising: Models, qualitative analysis, and algorithms

Lan Zhao, Anna Nagurney · European Journal of Operational Research · 2007 · 30 citations

, , +16

Ad Networks and Consumer Tracking

Anna D’Annunzio, Antonio Russo · Management Science · 2019 · 25 citations

, , +14

Business Models of the Web 2.0: Advertising or The Tale of Two Stories

Jean-Samuel Beuscart, Kevin Mellet · SPIRE (Sciences Po) · 2008 · 22 citations · Full text

, , +17

1–5 of 13

Authors

49

  1. YZ
    Yingqian Zhang

    Eindhoven University of Technology, Netherlands

    2 publications · 28 citations

    2

    h-index

  2. UK
    Uzay Kaymak

    Erasmus University Rotterdam, Netherlands

    2 publications · 28 citations

    2

    h-index

  3. KA
    Kevin A. Kwiat

    United States Air Force Research Laboratory, United States

    1 publications · 14 citations

    1

    h-index

  4. BM
    Bob Mungamuru

    Stanford University, United States

    1 publications · 12 citations

    1

    h-index

  5. BV
    Brendan Van Alsenoy

    KU Leuven, Belgium

    1 publications · 22 citations

    1

    h-index

1–5 of 49

Institutions

30

  1. Eindhoven University of Technology

    Eindhoven, The Netherlands

    2 h-index

    6 publications

    84 citations

  2. United States Air Force Research Laboratory

    Wright-Patterson AFB, United States

    1 h-index

    1 publications

    14 citations

  3. KU Leuven

    Leuven, Belgium

    1 h-index

    3 publications

    66 citations

  4. Google (United States)

    Mountain View, United States

    1 h-index

    1 publications

    12 citations

  5. Central Connecticut State University

    New Britain, United States

    1 h-index

    1 publications

    32 citations

  6. Zhejiang University

    Hangzhou, China

    1 h-index

    5 publications

    95 citations

  7. DEVCOM Army Research Laboratory

    Adelphi, United States

    1 h-index

    1 publications

    14 citations

  8. Shenzhen University

    Shenzhen, China

    1 h-index

    1 publications

    13 citations

1–8 of 30

Venues

  1. IEEE Transactions on Dependable and Secure Computing

    TDSC · 1 publications · 14 citations

    1

    h-index

  2. Journal of Advertising

    1 publications · 13 citations

    1

    h-index

  3. Communication Quarterly

    CQ · 1 publications · 32 citations

    1

    h-index

  4. Management Science

    1 publications · 25 citations

    1

    h-index

  5. SPIRE (Sciences Po)

    Repository · 1 publications · 22 citations

    1

    h-index

1–5