Concepedia

Kevin Mellet

KM

8

Publications

358

Citations

8

H-Index

2007

Active since

Affiliations

Orange (France)(Current)

École Nationale Supérieure des Mines de Paris

Centre de sociologie de l'innovation

Centre de Sociologie des Organisations

Laboratoire Interdisciplinaire Sciences, Innovations, Sociétés

Kevin Mellet is an author at Orange (France) specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingBusinessAdvertisingConsumer ResearchDigital MarketingJournalismCommunicationConsumer Behavior

Publications per year

2007–2023

8

Publications

8

A “Democratization” of Markets? Online Consumer Reviews in the Restaurant Industry

Kevin Mellet, Thomas Beauvisage, Jean-Samuel Beuscart et al. · Valuation Studies · 2014 · 81 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +21

Cookie monsters. Anatomy of a digital market infrastructure

Kevin Mellet, Thomas Beauvisage · Consumption Markets & Culture · 2019 · 69 citations

Job board toolkits: Internet matchmaking and changes in job advertisements

Emmanuelle Marchal, Kevin Mellet, Géraldine Rieucau · Human Relations · 2007 · 65 citations · Full text

Search Engine Optimization, Digital Marketing, Targeted Advertising +20

Reactivity without legitimacy? Online consumer reviews in the restaurant industry

Jean-Samuel Beuscart, Kevin Mellet, Marie Trespeuch · Journal of Cultural Economy · 2016 · 58 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +19

How online advertising targets consumers: The uses of categories and algorithmic tools by audience planners

Thomas Beauvisage, Jean-Samuel Beuscart, Samuel Coavoux et al. · New Media & Society · 2023 · 23 citations · Full text

Engineering, Algorithmic Tools, Targeted Advertising +19

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