Concepedia

Account-based Segmentation

Account-Based Segmentation is a firmographic segmentation method that identifies and clusters target accounts based on shared organizational characteristics and strategic alignment to enable personalized marketing and sales engagement at the account level.

4

Publications

258

Citations

11

Authors

5

Institutions

Publications per year

2017–2026

2

Parents

Publications

4

1–4 of 4

Authors

11

  1. YL
    Yue Lin

    University of Science and Technology of China, China

    1 publications · 200 citations

    1

    h-index

  2. SZ
    Shenyang Zhang

    Xuzhou Medical College, China

    1 publications · 200 citations

    1

    h-index

  3. JM
    Jan Michael Spoor

    Karlsruhe Institute of Technology, Germany

    1 publications · 20 citations

    1

    h-index

  4. HH
    Huawei Huang

    Sun Yat-sen University, China

    1 publications · 200 citations

    1

    h-index

  5. ZZ
    Zibin Zheng

    Sun Yat-sen University, China

    1 publications · 200 citations

    1

    h-index

1–5 of 11

Institutions

5

  1. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    200 citations

  2. Karlsruhe Institute of Technology

    Karlsruhe, Germany

    1 h-index

    1 publications

    20 citations

  3. Mount Saint Vincent University

    Halifax, Canada

    1 h-index

    1 publications

    25 citations

  4. Sun Yat-sen University

    Guangzhou, China

    1 h-index

    6 publications

    1.2K citations

  5. King Fahd University of Petroleum and Minerals

    Dhahran, Saudi Arabia

    1 h-index

    1 publications

    25 citations

1–5 of 5

Venues

  1. Journal of Professional Services Marketing

    1 publications · 25 citations

    1

    h-index

  2. Business Horizons

    1 publications · 13 citations

    1

    h-index

  3. IEEE INFOCOM 2022 - IEEE Conference on Computer Communications

    Conference · 1 publications · 200 citations

    1

    h-index

  4. Journal of Marketing Analytics

    1 publications · 20 citations

    1

    h-index

1–4