Concepedia

A/b Testing Design

A/B Testing Design is a methodological framework within experimentation platforms that systematically assigns subjects to one of two variants (A or B) to evaluate the differential impact of specific interventions or changes under controlled conditions.

20

Publications

1K

Citations

61

Authors

33

Institutions

Publications per year

2017–2026

14

Parents

Publications

20

From Infrastructure to Culture

Ya Xu, Nanyu Chen, Addrian Fernandez et al. · 2015 · 214 citations

, , +16

Network A/B Testing

Huan Gui, Ya Xu, Anmol Bhasin et al. · 2015 · 122 citations

, , +15

Objecting to experiments that compare two unobjectionable policies or treatments

Michelle N. Meyer, Patrick R. Heck, Geoffrey S. Holtzman et al. · Proceedings of the National Academy of Sciences · 2019 · 91 citations · Full text

, , +12

A trial design that generates only ′′positive′′ results

E. Ernst, Myeong Soo Lee · Journal of Postgraduate Medicine · 2008 · 84 citations · Full text

, , +10

Combining statistics for multiple-baseline AB and replicated ABAB designs across subjects.

Leonard A. Marascuilo, Patricia L. Busk · Behavioral Assessment · 1988 · 77 citations

, , +8

1–5 of 20

Authors

61

  1. MG
    Matthias Galster

    University of Canterbury, New Zealand

    2 publications · 82 citations

    2

    h-index

  2. LV
    Lukas Vermeer

    Microsoft (United States), United States

    2 publications · 38 citations

    2

    h-index

  3. DW
    Danny Weyns

    KU Leuven, Belgium

    2 publications · 82 citations

    2

    h-index

  4. YX
    Ya Xu

    LinkedIn (United States), United States

    2 publications · 336 citations

    2

    h-index

  5. RK
    Ron Kohavi

    Microsoft (United States), United States

    2 publications · 38 citations

    2

    h-index

1–5 of 61

Institutions

33

  1. Microsoft (United States)

    Redmond, United States

    4 h-index

    12 publications

    345 citations

  2. LinkedIn (United States)

    Sunnyvale, United States

    2 h-index

    7 publications

    1.3K citations

  3. KU Leuven

    Leuven, Belgium

    2 h-index

    4 publications

    164 citations

  4. Universidad Nacional de La Plata

    La Plata, Argentina

    2 h-index

    6 publications

    135 citations

  5. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    4 publications

    150 citations

  6. University of Canterbury

    Christchurch, New Zealand

    2 h-index

    4 publications

    164 citations

  7. Consejo Nacional de Investigaciones Científicas y Técnicas

    Buenos Aires, Argentina

    2 h-index

    4 publications

    87 citations

  8. Airbnb (United States)

    San Francisco, United States

    1 h-index

    1 publications

    21 citations

1–8 of 33

Venues

  1. Journal of Systems and Software

    JSS · 1 publications · 68 citations

    1

    h-index

  2. Proceedings of the National Academy of Sciences

    PNAS · 1 publications · 91 citations

    1

    h-index

  3. 1

    h-index

  4. 1

    h-index

  5. SSRN Electronic Journal

    Repository · 1 publications · 14 citations

    1

    h-index

1–5