Online controlled experiments at large scale

Ron Kohavi, Alex Deng, Brian Frasca, +3

EngineeringOnline ExperimentBusiness IntelligenceWeb AnalyticsEmpirical Software Engineering Research +15

Seven rules of thumb for web site experimenters

Ron Kohavi, Alex Deng, Roger Longbotham, +1

Search Engine OptimizationWeb OptimizationEngineeringOnline ExperimentRepeat Usage +19

Trustworthy online controlled experiments

Ron Kohavi, Alex Deng, Brian Frasca, +3

EngineeringBehavioral Decision MakingOnline ExperimentInformation SecurityInvestment Behavior +24

Improving the sensitivity of online controlled experiments by utilizing pre-experiment data

Alex Deng, Ya Xu, Ron Kohavi, +1

EngineeringOnline ExperimentBusiness IntelligenceInvestment BehaviorField Experiment +22

From Infrastructure to Culture

Ya Xu, Nanyu Chen, Addrian Fernandez, +2

EngineeringOnline ExperimentSemantic WebSocial NetworkWeb Analytics +22

Top Challenges from the first Practical Online Controlled Experiments Summit

Somit Gupta, Ronny Kohavi, Diane Tang, +29

ACM SIGKDD Explorations Newsletter

EngineeringOnline ExperimentInvestment BehaviorField ExperimentSimulation +21

Network A/B Testing

Huan Gui, Ya Xu, Anmol Bhasin, +1

EngineeringOnline ExperimentTreatment EffectNetwork AnalysisSocial Influence +14

Detecting Network Effects

Martin Saveski, Jean Pouget-Abadie, Guillaume Saint-Jacques, +4

EngineeringField ExperimentTreatment EffectNetwork AnalysisNetwork Model +19

Evaluating Mobile Apps with A/B and Quasi A/B Tests

Ya Xu, Nanyu Chen

Mobile MarketingEngineeringMobile Operating SystemMobile InteractionTesting Technique +12

How A/B Tests Could Go Wrong

Nanyu Chen, Min Liu, Ya Xu

EngineeringRoot CauseVerificationDiagnosisSoftware Engineering +17