Concepedia
Statistics
Publications
1
Citations
296
H-Index
Active since
1988
Edward M. Tauber is an author specializing in brand equity, leverage measure, and strategic management.
Publications per year
1988–1988
Brand Leverage: Strategy for Growth in a Cost-Control World
Edward M. Tauber · Journal of Advertising Research · 1988 · 296 citations
Business, Strategic Management, Strategy +14
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