Fang Wang

Opinion leadership vs. para-social relationship: Key factors in influencer marketing

Samira Farivar, Fang Wang, Yufei Yuan · Journal of Retailing and Consumer Services · 2020 · 275 citations

Social Sciences, Marketing, Marketing Management +16

Purchasing pirated software: an initial examination of Chinese consumers

Fang Wang, Hongxia Zhang, Hengjia Zang et al. · Journal of Consumer Marketing · 2005 · 248 citations

Business, Information Technology, Marketing +17

Online review helpfulness: Impact of reviewer profile image

Sahar Karimi, Fang Wang · Decision Support Systems · 2017 · 225 citations · Full text

Social Sciences, Psychology, Persuasion +8

Effective influencer marketing: A social identity perspective

Samira Farivar, Fang Wang · Journal of Retailing and Consumer Services · 2022 · 222 citations

Social Sciences, Marketing, Marketing Management +14

Deep Learning for Daily Precipitation and Temperature Downscaling

Fang Wang, Di Tian, Lisa L. Lowe et al. · Water Resources Research · 2021 · 219 citations · Full text

Natural Sciences, Computer Science, Earth Sciences +15