Sahar Karimi

The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour

Sahar Karimi, K N Papamichail, Christopher P. Holland · Decision Support Systems · 2015 · 236 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Study +18

Online review helpfulness: Impact of reviewer profile image

Sahar Karimi, Fang Wang · Decision Support Systems · 2017 · 223 citations · Full text

Reliability, Customer Review, Social Media +10

Do learners’ characteristics matter? An exploration of mobile-learning adoption in self-directed learning

Sahar Karimi · Computers in Human Behavior · 2016 · 114 citations · Full text

Self-directed Learning, E-learning, Mobile Learning +7

The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective

Sahar Karimi, Christopher P. Holland, K N Papamichail · Journal of Business Research · 2018 · 93 citations · Full text

Consumer Archetypes, Customer Satisfaction, Online Customer Behavior +15

Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth

Shengnan Ren, Sahar Karimi, Alberto Bravo Velázquez et al. · Journal of Business Research · 2022 · 93 citations

Influencer Studies, Social Media, Brand Equity +13