Sahar Karimi

The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour

Sahar Karimi, K N Papamichail, Christopher P. Holland · Decision Support Systems · 2015 · 241 citations · Full text

Business, Marketing, Marketing Management +17

Online review helpfulness: Impact of reviewer profile image

Sahar Karimi, Fang Wang · Decision Support Systems · 2017 · 225 citations · Full text

Social Sciences, Psychology, Persuasion +8

Do learners’ characteristics matter? An exploration of mobile-learning adoption in self-directed learning

Sahar Karimi · Computers in Human Behavior · 2016 · 115 citations · Full text

Education, Educational Psychology, Educational Technology +16

Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth

Shengnan Ren, Sahar Karimi, Alberto Bravo Velázquez et al. · Journal of Business Research · 2022 · 105 citations

Business, Marketing, Marketing Management +16

The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective

Sahar Karimi, Christopher P. Holland, K N Papamichail · Journal of Business Research · 2018 · 93 citations · Full text

Business, Management Information Systems, Marketing +16