Concepedia
Statistics
Publications
9
Citations
159
H-Index
Active since
2020
Affiliations
Fujian Agriculture and Forestry University(Current)
Fujian University of Technology
Renmin University of China
South China University of Technology
Xiaoke Yang is an author at Fujian Agriculture and Forestry University specializing in marketing, food marketing, and consumer research.
Top concepts
MarketingFood MarketingConsumer ResearchHealthFood ChoiceFood PolicyFood QualityPublic HealthConsumer ChoiceFood Regulations
Publications per year
2020–2024
Using Imagination to Overcome Fear: How Mental Simulation Nudges Consumers’ Purchase Intentions for Upcycled Food
Xiaoke Yang, Yuanhao Huang, Xiaoying Cai et al. · Sustainability · 2021 · 35 citations · Full text
Consumer Uncertainty, Behavioral Decision Making, Consumer Study +22
Consumers’ preferences for health-related and low-carbon attributes of rice: A choice experiment
Xiaoke Yang, Qian Chen · Journal of Cleaner Production · 2021 · 27 citations
Food Choice, Nutrition, Food Marketing +8
Less Is Better: How Nutrition and Low-Carbon Labels Jointly Backfire on the Evaluation of Food Products
Yuanhao Huang, Xiaoke Yang, Xianguo Li et al. · Nutrients · 2021 · 20 citations · Full text
Nutrition, Consumer Study, Public Health Nutrition +20
Comparative evaluation of carbon footprints between rice and potato food considering the characteristic of Chinese diet
Zhongyue Xu, Zhineng Fu, Zongyao Zhai et al. · Journal of Cleaner Production · 2020 · 16 citations
Precision Agriculture, Engineering, Carbon Footprints +7
Can the Part Replace the Whole? A Choice Experiment on Organic and Pesticide-Free Labels
Qiuqin Zheng, Xiaoting Wen, Xintian Xiu et al. · Foods · 2022 · 14 citations · Full text
Product Labeling, Pesticide-residue Analysis, Agricultural Economics +20
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