Concepedia

Anita Abu Hassan

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Statistics

Publications

1

Citations

29

H-Index

1

Active since

2010

Anita Abu Hassan is an author specializing in consumer research, brand development, and brand management.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementBrand Development

Publications per year

2010–2010

1

Publications

1

The Relationship Between Extrinsic Attributes of Product Quality with Brand Loyalty on Malaysia National Brand Motorcycle/Scooter

Mohd Rizaimy Shaharudin, Anita Abu Hassan, Suhardi Wan Mansor et al. · Canadian social science · 2010 · 29 citations · Full text

Marketing, Customer Satisfaction, Consumer Decision Making +15

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