Nanda K. Viswanathan

Statistics

Publications

Citations

152

H-Index

Active since

2001

Affiliations

Delaware State University(Current)

University of Redlands

Nanda K. Viswanathan is an author at Delaware State University specializing in business, international marketing strategy, and global corporate strategy.

Publications per year

2001–2019

Publications

The fundamentals of standardizing global marketing strategy

Nanda K. Viswanathan, Peter R. Dickson · International Marketing Review · 2007 · 97 citations

Business, Marketing, Marketing Management +13

The U.S.-Mexican borderlands region: a binational spatial analysis

James B. Pick, Nanda K. Viswanathan, James Hettrick · The Social Science Journal · 2001 · 25 citations

Social Sciences, Demography, Geography +11

Comparison of e-commerce in India and Mexico: an example of technology diffusion in developing nations

Nanda K. Viswanathan, James B. Pick · International Journal of Technology Management · 2005 · 19 citations

Business, Information Systems, Information Technology +12

Demand for saltwater recreational fishing: A generalized demand approach

Sheng Li, Richard M. Vogel, Nanda K. Viswanathan · Ocean & Coastal Management · 2019 · 11 citations

Natural Resources, Economics, Fisheries +9

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