Concepedia

Zhengqiao Xie

ZX

Statistics

Publications

1

Citations

10

H-Index

1

Active since

2024

Affiliations

Wenzhou-Kean University(Current)

Zhengqiao Xie is an author at Wenzhou-Kean University specializing in marketing, marketing management, and cultural influences on consumption.

Publications per year

2024–2024

1

Publications

1

Culturally mixed co-branding product framing in China: the role of cultural sensitivity, product quality, and purchase probability

Candy Lim Chiu, Han-Chiang Ho, Zhengqiao Xie et al. · Humanities and Social Sciences Communications · 2024 · 10 citations · Full text

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