2
Publications
57
Citations
2
H-Index
2014
Active since
Affiliations
National Cheng Kung University(Current)
Ming-Yueh Tsai is an author at National Cheng Kung University specializing in consumer decision making, purchase intention, and customer satisfaction.
Top concepts
BusinessMarketingManagementUser ExperienceMobile MarketingConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionCustomer Satisfaction
Publications per year
2014–2019
2
2
Rows per page
1–2 of 2