Concepedia

Kuo Cheng Chung

KC

9

Publications

505

Citations

9

H-Index

2019

Active since

Affiliations

National Penghu University of Science and Technology(Current)

CTBC Business School

Kuo Cheng Chung is an author at National Penghu University of Science and Technology specializing in business, management, and customer satisfaction.

Top concepts

BusinessMarketingManagementCustomer SatisfactionTechnologyEngineeringSocial MediaCommunicationUser ExperienceMobile Marketing

Publications per year

2019–2025

9

Publications

9

Green marketing orientation: achieving sustainable development in green hotel management

Kuo Cheng Chung · Journal of Hospitality Marketing & Management · 2019 · 262 citations

Social media privacy management strategies: A SEM analysis of user privacy behaviors

Kuo Cheng Chung, Chun-Hung Chen, Hsueh-Hsuan Tsai et al. · Computer Communications · 2021 · 61 citations

User Privacy Behaviors, Sem Analysis, Computational Social Science +13

Understanding Factors Affecting Innovation Resistance of Mobile Payments in Taiwan: An Integrative Perspective

Kuo Cheng Chung, Silvia Wan-Ju Liang · Mathematics · 2020 · 52 citations · Full text

Customer Satisfaction, Innovation Adoption, Digital Marketing +26

How to Achieve Sustainable Development of Mobile Payment through Customer Satisfaction—The SOR Model

Su-Chang Chen, Kuo Cheng Chung, Ming-Yueh Tsai · Sustainability · 2019 · 47 citations · Full text

Customer Satisfaction, Digital Marketing, Sustainable Development +17

An Empirical Study of Social Network Activities via Social Internet of Things (SIoT)

Kuo Cheng Chung, Silvia Wan-Ju Liang · IEEE Access · 2020 · 20 citations · Full text

Ubiquitous Intelligence, Web Of Thing, Engineering +26

Rows per page

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