Concepedia

Hengyuan Zhu

HZ

Statistics

Publications

6

Citations

297

H-Index

6

Active since

2006

Affiliations

Tsinghua University(Current)

Hengyuan Zhu is an author at Tsinghua University specializing in management, innovation, and product innovation.

Publications per year

2006–2017

6

Publications

6

Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market

Hengyuan Zhu, Qīng Wáng, Ligang Yan et al. · Journal of Marketing Management · 2009 · 86 citations

Business, Marketing, Marketing Management +14

What Are the Effective Strategic Orientations for New Product Success under Different Environments? An Empirical Study of Chinese Businesses

Yan Yang, Qīng Wáng, Hengyuan Zhu et al. · Journal of Product Innovation Management · 2012 · 82 citations

Management, Strategic Management, Strategy +17

The determinants of the choice of innovation source for Chinese firms

Jian Chen, Yidi Guo, Shuo Huang et al. · International Journal of Technology Management · 2010 · 41 citations

Management, Innovation Management, Strategic Management +8

The interaction between regulation and market and technology opportunities: A case study of the Chinese mobile phone industry

Hengyuan Zhu, Yan Yang, Marin T. Tintchev et al. · Innovation · 2006 · 40 citations

Social Sciences, International Business, Technology Management +17

The fit between business model innovation and demand-side dynamics: catch-up of China’s latecomer mobile handset manufacturers

Hengyuan Zhu, Marina Yue Zhang, Wenchen Lin · Innovation · 2017 · 36 citations

Management, Innovation Management, Strategy +17

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