Statistics
Publications
7
Citations
383
H-Index
7
Active since
1940
Affiliations
Columbia University(Current)
R. S. Alexander is an author at Columbia University specializing in management, marketing, and business.
Publications per year
1940–1964
7
7
R. S. Alexander, J. M. Clark · Journal of Marketing · 1940 · 188 citations
Purchasing, Principles and Applications
R. S. Alexander, Stuart F. Heinritz · Journal of Marketing · 1952 · 59 citations
The Death and Burial of “Sick” Products
R. S. Alexander · Journal of Marketing · 1964 · 51 citations
The Death and Burial of "Sick" Products
R. S. Alexander · Journal of Marketing · 1964 · 37 citations
1–5 of 7