Concepedia

Author

Chao-Chin Huang

Hsiuping University of Science and Technology

Also Known As

Chao-Chin Huang, Shih-Chieh Fang

2

Publications

90

Citations

2

H-Index

17

Concepts

All Affiliations

Hsiuping University of Science and Technology
CH

About

Chao-Chin Huang is an author at Hsiuping University of Science and Technology specializing in management, brand development, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

69

2

Management

1

1

69

3

Marketing

1

1

69

4

Brand Building

1

1

69

5

Brand Development

1

1

69

Chao-Chin Huang

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1

Publications

69

Citations

1

H-Index

YearCitations

The impact of relational bonds on brand loyalty: the mediating effect of brand relationship quality

Chao-Chin Huang, Shih‐Chieh Fang, Shyh-Ming Huang,

Managing Service Quality

2014

69

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