Concepedia

Shyh-Ming Huang

SH

2

Publications

90

Citations

2

H-Index

2014

Active since

Affiliations

National Cheng Kung University(Current)

Southern Taiwan University of Science and Technology

Shyh-Ming Huang is an author at National Cheng Kung University specializing in brand development, brand equity, and management.

Top concepts

BusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

2014–2015

2

Publications

2

The impact of relational bonds on brand loyalty: the mediating effect of brand relationship quality

Chao-Chin Huang, Shih‐Chieh Fang, Shyh-Ming Huang et al. · Managing Service Quality · 2014 · 69 citations

Customer Satisfaction, Consumer Research, Brand Strategy +19

The influences of brand benefits on brand loyalty: Intermediate mechanisms

Shyh-Ming Huang, Shyh-Rong Fang · Australian Journal of Management · 2015 · 21 citations

Customer Satisfaction, Consumer Research, Brand Strategy +18

Rows per page

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