Concepedia

Wolfgang Fritz

WF

Statistics

Publications

9

Citations

544

H-Index

9

Active since

1989

Affiliations

Technische Universität Braunschweig(Current)

University of Rhode Island

Wolfgang Fritz is an author at Technische Universität Braunschweig specializing in business, marketing, and marketing management.

Publications per year

1989–2021

9

Publications

9

Market orientation and corporate success: findings from Germany

Wolfgang Fritz · European Journal of Marketing · 1996 · 172 citations

Business, Strategic Management, Strategy +6

Measuring Intercultural Sensitivity in Different Cultural Context.

Wolfgang Fritz, Antje Möllenberg, Guo-Ming Chen · Econstor (Econstor) · 2002 · 131 citations · Full text

Social Sciences, Communication, Culture +8

An Examination of Chen and Starosta's Model of Intercultural Sensitivity in Germany and United States

Wolfgang Fritz, Andrea Graf, Joachim Hentze et al. · Journal of Media Literacy Education · 2005 · 60 citations · Full text

Business, International Business, Marketing +11

Determinants of Product Innovation Activities

Wolfgang Fritz · European Journal of Marketing · 1989 · 46 citations

Management, Strategic Management, Strategy +16

Broadening the Perspective on Mobile Marketing: An Introduction

Wolfgang Fritz, Stefanie Sohn, Barbara Seegebarth · Psychology and Marketing · 2017 · 34 citations

Business, Marketing, Marketing Management +10

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