Concepedia

Ya-Xuan Gao

YG

1

Publications

50

Citations

1

H-Index

2022

Active since

Affiliations

People's Government of Shaanxi Province(Current)

Ya-Xuan Gao is an author at People's Government of Shaanxi Province specializing in international marketing, consumer behavior, and business.

Top concepts

BusinessMarketingManagementConsumer CultureConsumer BehaviorConsumer ResearchInternational Marketing

Publications per year

2022–2022

1

Publications

1

The role of social commerce for enhancing consumers’ involvement in the cross-border product: Evidence from SEM and ANN based on MOA framework

Xiaoyu Xu, Ya-Xuan Gao, Qingdan Jia · Journal of Retailing and Consumer Services · 2022 · 50 citations

Cross-border Product, Consumer Culture, Social Commerce +8

Rows per page

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