Qingdan Jia

Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach

Xiaoyu Xu, Qingdan Jia, Syed Muhammad Usman Tayyab · Journal of Retailing and Consumer Services · 2024 · 60 citations

Online Customer Behavior, Engineering, Augmented Reality +14

The role of social commerce for enhancing consumers’ involvement in the cross-border product: Evidence from SEM and ANN based on MOA framework

Xiaoyu Xu, Ya-Xuan Gao, Qingdan Jia · Journal of Retailing and Consumer Services · 2022 · 50 citations

Cross-border Product, Consumer Culture, Social Commerce +8

A multi-model approach for the extension of the use and gratification theory in video game streaming

Xiaoyu Xu, Syed Muhammad Usman Tayyab, Qingdan Jia et al. · Information Technology and People · 2023 · 20 citations

Online Gaming, Behavioral Decision Making, Video Game +22

Exploring the determinants of continuous intention in TikTok from the perspective of social influence: a mixed approach of SEM and fsQCA

Qingdan Jia, Xiaoyu Xu, Minhong Zhou et al. · Journal of Electronic Business & Digital Economics · 2023 · 18 citations · Full text

Behavioral Decision Making, Social Process, Consumer Research +29

Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS

Xiaoyu Xu, Syed Muhammad Usman Tayyab, Qingdan Jia et al. · Journal of theoretical and applied electronic commerce research · 2023 · 17 citations · Full text

Behavioral Decision Making, Digital Marketing, Consumer Research +25