Mengfan Zhai

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Publications

Citations

H-Index

Active since

2023

Affiliations

North China University of Water Resources and Electric Power(Current)

Mengfan Zhai is an author at North China University of Water Resources and Electric Power specializing in interactive marketing, customer satisfaction, and management.

Top concepts

MarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingArtsBusinessAdvertisingSocial MediaCommunication

Publications per year

2023–2024

Publications

AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming

Jingyan Gao, Xijie Zhao, Mengfan Zhai et al. · International Journal of Human-Computer Interaction · 2024 · 43 citations

Artificial Intelligence, Customer Satisfaction, Behavioral Decision Making +21

The importance of online customer reviews characteristics on remanufactured product sales: Evidence from the mobile phone market on Amazon.com

Mengfan Zhai, Xinyue Wang, Xijie Zhao · Journal of Retailing and Consumer Services · 2023 · 33 citations

Customer Satisfaction, Online Customer Behavior, Customer Review +12

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