Jingyan Gao

Statistics

Publications

Citations

119

H-Index

Active since

2022

Affiliations

North China University of Water Resources and Electric Power(Current)

Jingyan Gao is an author at North China University of Water Resources and Electric Power specializing in consumer engagement, customer satisfaction, and interactive marketing.

ORCID

Top concepts

MarketingManagementCommunicationUser ExperienceConsumer ResearchConsumer EngagementCustomer SatisfactionInteractive MarketingArtificial IntelligenceArts

Publications per year

2022–2024

Publications

The impact of artificial intelligence technology stimuli on smart customer experience and the moderating effect of technology readiness

Jingyan Gao, Lina Ren, Yang Yang et al. · International Journal of Emerging Markets · 2022 · 76 citations

Artificial Intelligence, Customer Satisfaction, Customer Experience +19

AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming

Jingyan Gao, Xijie Zhao, Mengfan Zhai et al. · International Journal of Human-Computer Interaction · 2024 · 43 citations

Artificial Intelligence, Customer Satisfaction, Behavioral Decision Making +21

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