Concepedia

Juanjuan Zhang

JZ

4

Publications

266

Citations

4

H-Index

2012

Active since

Affiliations

Massachusetts Institute of Technology(Current)

Juanjuan Zhang is an author at Massachusetts Institute of Technology specializing in marketing analytics, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchMarketing AnalyticsArtsAdvertisingSocial MediaCommunicationMedia Studies

Publications per year

2012–2025

4

Publications

4

(De)marketing to Manage Consumer Quality Inferences

Jeanine Miklós‐Thal, Juanjuan Zhang · Journal of Marketing Research · 2012 · 116 citations

Marketing Analytics, Customer Satisfaction, Product Quality Image +14

Evolutionary Association of Stomatal Traits with Leaf Vein Density in Paphiopedilum, Orchidaceae

Shi‐Bao Zhang, Zhijie Guan, Mei Sun et al. · PLoS ONE · 2012 · 94 citations · Full text

Engagement That Sells: Influencer Video Advertising on TikTok

Jeremy Yang, Juanjuan Zhang, Yuhan Zhang · Marketing Science · 2024 · 39 citations

Marketing Analytics, Targeted Advertising, Consumer Research +18

From tradition to transaction: The effect of commercialization on tourism experience in cultural heritage attractions

Qi Cao, Juanjuan Zhang, Chengxi Li et al. · Journal of Hospitality and Tourism Management · 2025 · 17 citations

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