Hui‐Shung Chang

Advertising, Information, and Product Quality: The Case of Butter

Hui‐Shung Chang, Henry W. Kinnucan · American Journal of Agricultural Economics · 1991 · 138 citations

Business, Health Promotion, Marketing +11

Consumer perceptions and demand for organic food in Australia: Focus group discussions

Hui‐Shung Chang, Lydia Zepeda · Renewable Agriculture and Food Systems · 2005 · 73 citations

Agriculture, Agricultural Economics, Marketing +13

Organic Food Demand: A Focus Group Study Involving Caucasian and African-American Shoppers

Lydia Zepeda, Hui‐Shung Chang, Catherine Leviten‐Reid · Agriculture and Human Values · 2006 · 67 citations

Agriculture, Nutrition, Community Nutrition +11

Commodity Advertising and Promotion

William L. James, Henry W. Kinnucan, Stanley R. Thompson et al. · Journal of Marketing Research · 1993 · 57 citations

Business, Marketing, Advertising +1

Selling Australia as 'clean and green'*

Hui‐Shung Chang, Paul Kristiansen · Australian Journal of Agricultural and Resource Economics · 2006 · 44 citations

Agriculture, Environmental Management, Marketing +11