Concepedia

Liyi Zhang

LZ

12

Publications

423

Citations

11

H-Index

2009

Active since

Affiliations

Wuhan University(Current)

Jiangxi University of Finance and Economics

Liyi Zhang is an author at Wuhan University specializing in management, marketing, and interactive marketing.

Top concepts

Publications per year

2009–2023

12

Publications

12

Exploring the influence of online reviews and motivating factors on sales: A meta-analytic study and the moderating role of product category

Kunlin Li, Yuhan Chen, Liyi Zhang · Journal of Retailing and Consumer Services · 2020 · 92 citations

, , +11

Exploring Consumers’ Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement

Qihua Liu, Xiaoyu Zhang, Shan Huang et al. · Journal of theoretical and applied electronic commerce research · 2019 · 70 citations · Full text

A hybrid IT framework for identifying high-quality physicians using big data analytics

Yan Ye, Yang Zhao, Jennifer Shang et al. · International Journal of Information Management · 2019 · 63 citations

, , +13

The influence of information cascades on online purchase behaviors of search and experience products

Qihua Liu, Shan Huang, Liyi Zhang · Electronic Commerce Research · 2016 · 48 citations

, , +13

How online reviews affect purchase intention: A meta-analysis across contextual and cultural factors

Keda Qiu, Liyi Zhang · Data and Information Management · 2023 · 33 citations · Full text

, , +19

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