Concepedia

Yuhan Chen

YC

1

Publications

92

Citations

1

H-Index

2020

Active since

Affiliations

Wuhan University(Current)

Yuhan Chen is an author at Wuhan University specializing in interactive marketing, online reviews, and business.

Top concepts

BusinessMarketingManagementOnline ReviewsConsumer ResearchConsumer EngagementCustomer SatisfactionInteractive Marketing

Publications per year

2020–2020

1

Publications

1

Exploring the influence of online reviews and motivating factors on sales: A meta-analytic study and the moderating role of product category

Kunlin Li, Yuhan Chen, Liyi Zhang · Journal of Retailing and Consumer Services · 2020 · 92 citations

Customer Satisfaction, Online Customer Behavior, Customer Review +11

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