Concepedia

Edwin Theron

ET

Statistics

Publications

6

Citations

206

H-Index

6

Active since

2008

Affiliations

Stellenbosch University(Current)

Edwin Theron is an author at Stellenbosch University specializing in marketing, marketing management, and relationship marketing.

Publications per year

2008–2013

6

Publications

6

Dimensions of Relationship Marketing in Business-to-Business Financial Services

Edwin Theron, Nic S. Terblanché · International Journal of Market Research · 2010 · 84 citations

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The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services

Edwin Theron, Nic S. Terblanché, Christo Boshoff · Journal of Marketing Management · 2008 · 69 citations

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The Antecedents of Trust in Business-to-Business Financial Services

Edwin Theron, Nic S. Terblanché, Christo Boshoff · Journal of Business-to-Business Marketing · 2011 · 19 citations

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Dimensions of relationship marketing in business-to-business financial services

Edwin Theron, Nic S. Terblanché · International Journal of Market Research · 2011 · 13 citations

, , +14

Building long-term marketing relationships: New perspectives on B2B financial services

Edwin Theron, Nic S. Terblanché, Christo Boshoff · South African Journal of Business Management · 2013 · 11 citations · Full text

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