Concepedia

Michael S. LaTour

MS

Statistics

Publications

1

Citations

51

H-Index

1

Active since

2009

Affiliations

University of Nevada, Las Vegas(Current)

Michael S. LaTour is an author at University of Nevada, Las Vegas specializing in advertising effectiveness, behavioral decision making, and consumer research.

Top concepts

Publications per year

2009–2009

1

Publications

1

Positive Mood and Susceptibility to False Advertising

Kathryn A. LaTour, Michael S. LaTour · Journal of Advertising · 2009 · 51 citations

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