Concepedia

Halim Ahmad

HA

Statistics

Publications

4

Citations

329

H-Index

4

Active since

2007

Affiliations

University of Selangor(Current)

Halim Ahmad is an author at University of Selangor specializing in management, education, and marketing.

Top concepts

ManagementBusinessEducationMarketingTourismMedicineStatisticsAdvertisingEngineeringCommunication

Publications per year

2007–2019

4

Publications

4

Understanding medical tourists: Word-of-mouth and viral marketing as potent marketing tools

Eugene Yeoh, Khalifah Othman, Halim Ahmad · Tourism Management · 2012 · 181 citations

Marketing, Viral Marketing, Destination Marketing +13

Determining Sample Size for Research Activities

Halim Ahmad, Hasnita Halim · 2017 · 86 citations

Quantitative Methods, Engineering, Generalizability Theory +20

What makes a non-Muslim purchase halal food in a Muslim country? An application of theory of planned behaviour

Dayang Haryani Diana Ag. Damit, Amran Harun, David Martín et al. · Management Science Letters · 2019 · 47 citations · Full text

Exploring the dimensions of service quality in higher education research

Arivalan Ramaiyah, Ahmad Nurulazam Md Zain, Halim Ahmad · 2007 · 15 citations

Total Quality Management, Customer Satisfaction, Quality Of Life +14

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