Statistics
Publications
1
Citations
240
H-Index
1
Active since
2007
Affiliations
University of Connecticut(Current)
J Andrew Petersen is an author at University of Connecticut specializing in customer lifetime value prediction, consumer behavior, and word-of-mouth marketing.
Publications per year
2007–2007
1
1
How valuable is word of mouth?
V. Kumar, J Andrew Petersen, Robert P. Leone · PubMed · 2007 · 240 citations
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