Concepedia

Author

J Andrew Petersen

University of Connecticut

Also Known As

J Andrew Petersen

1

Publications

240

Citations

1

H-Index

11

Concepts

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University of Connecticut
JA

About

J Andrew Petersen is an author at University of Connecticut specializing in consumer behavior, management, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

240

2

Management

1

1

240

3

Marketing

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1

240

4

Consumer Behavior

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240

5

Advertising

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240

J Andrew Petersen

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1

Publications

240

Citations

1

H-Index

YearCitations

How valuable is word of mouth?

V. Kumar, J Andrew Petersen, Robert P. Leone

PubMed

2007

240

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