Youngju Jin

Effects of corporate social responsibility on consumer credibility perception and attitude toward luxury brands

Youngju Jin, Suk-Chul Park, Jaewoong Yoo · Social Behavior and Personality An International Journal · 2017 · 23 citations · Full text

Socially Responsible Product, Consumer Research, Brand Strategy +18

Effects of celebrity-organization congruence on audience attitudes, preferences, and credibility ratings for goodwill ambassadors

Jaewoong Yoo, Youngju Jin · Asian Journal of Communication · 2013 · 22 citations

Goodwill Ambassador, Celebrity-organization Congruence, Consumer Research +22

Effects of Celebrity Credibility on Country’s Reputation: A Comparison of an Olympic Star and a Political Leader

Jaewoong Yoo, Hyun-seon Lee, Youngju Jin · Corporate Reputation Review · 2018 · 16 citations

Celebrity Credibility, Political Leader, Arts +7

The Effects of Leader Image on National Reputation: Influence of Chinese Presidents Hu Jintao and Xi Jinping on Korean Perceptions and Attitudes toward China

Jaewoong Yoo, Youngju Jin · Corporate Reputation Review · 2015 · 10 citations

Chinese Foreign Policy, East Asian Studies, Korean Perceptions +5