Jaewoong Yoo

Smallholder commercialization in Ethiopia: Market orientation and participation

Jaewoong Yoo, Min‐Kyu Lee, Wan Soo Lee · Journal of administrative and business studies · 2016 · 54 citations · Full text

Cyberbullying, internet and SNS usage types, and perceived social support: a comparison of different age groups

Yunkyoung Cho, Jaewoong Yoo · Information Communication & Society · 2016 · 46 citations

Social Isolation, Communication, Victimisation +21

Reverse Transfer Effect of Celebrity-Product Congruence on the Celebrity's Perceived Credibility

Jaewoong Yoo, Young Ju Jin · Journal of Promotion Management · 2015 · 43 citations

Consumer Research, Social Influence, Communication +17

The effects of television viewing, cultural proximity, and ethnocentrism on country image

Jaewoong Yoo, Samsup Jo, Jaemin Jung · Social Behavior and Personality An International Journal · 2014 · 35 citations · Full text

East Asian Studies, Cultural Relation, Social Psychology +21

Effects of corporate social responsibility on consumer credibility perception and attitude toward luxury brands

Youngju Jin, Suk-Chul Park, Jaewoong Yoo · Social Behavior and Personality An International Journal · 2017 · 23 citations · Full text

Socially Responsible Product, Consumer Research, Brand Strategy +18