Ahmed Mousa Elsamadicy

Publications

Citations

H-Index

2019

Active since

Affiliations

Arab Academy for Science, Technology, and Maritime Transport(Current)

Ahmed Mousa Elsamadicy is an author at Arab Academy for Science, Technology, and Maritime Transport specializing in interactive marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingArtsBusinessCovid-19AdvertisingBrand EquitySocial Media

Publications per year

2019–2021

Publications

What drives customers to continue using ride-sharing apps during the COVID-19 pandemic? The case of Uber in Egypt

Hazem Rasheed Gaber, Ahmed Mousa Elsamadicy · Cogent Business & Management · 2021 · 49 citations · Full text

Customer Satisfaction, Effort Expectancy, Consumer Research +19

Why do consumers use Facebook brand pages? A case study of a leading fast-food brand fan page in Egypt

Hazem Rasheed Gaber, Ahmed Mousa Elsamadicy, Len Tiu Wright · Journal of Global Scholars of Marketing Science · 2019 · 28 citations

Digital Marketing, Consumer Research, Social Marketing +18

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