Concepedia

Nora Ganim Barnes

NG

Statistics

Publications

13

Citations

424

H-Index

12

Active since

1984

Affiliations

University of Massachusetts Dartmouth(Current)

Bridgewater State University

Nora Ganim Barnes is an author at University of Massachusetts Dartmouth specializing in marketing, social media, and marketing management.

Publications per year

1984–2020

13

Publications

13

Impact of online reviews of customer care experience on brand or company selection

Fahri Karakaya, Nora Ganim Barnes · Journal of Consumer Marketing · 2010 · 163 citations

Business, Marketing, Marketing Management +17

Social Commerce Emerges As Big Brands Position Themselves to Turn "Follows", "Likes" and "Pins" into Sales

Nora Ganim Barnes · 2014 · 36 citations

Business, Marketing, Marketing Management +17

Regional differences in the economic impact of Wal-Mart

Nora Ganim Barnes, Allison Connell, Lisa Hermenegildo et al. · Business Horizons · 1996 · 34 citations

Social Sciences, Business Economics, Economics +14

New Shopper Profiles: Implications of Sunday Sales

Nora Ganim Barnes · Journal of Small Business Management · 1984 · 30 citations

Business, Marketing, Marketing Management +15

Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior

Nora Ganim Barnes, Stephanie Jacobsen · Journal of Marketing Communications · 2013 · 24 citations

Social Sciences, Organization Studies, Organizational Behavior +10

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