Ching-Wei Ho

Consumer behavior on Facebook

Ching-Wei Ho · EuroMed Journal of Business · 2014 · 68 citations

Cultural Consumption, Digital Marketing, Consumer Study +24

The knowledge of entry mode decision for small and medium enterprises

Feng‐Jyh Lin, Ching-Wei Ho · Journal of Innovation & Knowledge · 2018 · 58 citations · Full text

No Money? No Problem! The Value of Sustainability: Social Capital Drives the Relationship among Customer Identification and Citizenship Behavior in Sharing Economy

Yubing Wang, Ching-Wei Ho · Sustainability · 2017 · 51 citations · Full text

Socially Responsible Product, Sustainable Development, Brand Strategy +24

Re-purchase intentions and virtual customer relationships on social media brand community

Ching-Wei Ho, Yubing Wang · Human-centric Computing and Information Sciences · 2015 · 42 citations · Full text

Customer Satisfaction, Digital Marketing, Re-purchase Intentions +18

Identify with community or company? An investigation on the consumer behavior in Facebook brand community

Ching-Wei Ho · Telematics and Informatics · 2015 · 33 citations

Customer Satisfaction, Social Media, Digital Marketing +12